Meet Liz

A strategic and versatile copywriter, I specialize in helping brands find their voice, refine their messaging, and present information in clear and compelling ways.

So, what can I do for you?

Glad you asked! Here’s are six things I can help with (but I’m sure there’s more):

1. Using the same voice across all communications

   Communications that come from many sources can feel disjointed; I can help make sure we’re all using the same voice. This improves customer experience, and helps build brand awareness and trust. 

2. Crafting messaging that makes people take action

   Every communication has a goal. My specialty is crafting messaging that persuades people to act, so we can drive real, measurable results. 

3. Writing clearly and simply so that readers understand

   Information is only helpful if your audience can understand it. I take extra care, using plain language and readability principles, to communicate the message clearly and simply.

4. Organizing and streamlining information

   The way information is presented has a profound effect on user experience. My goal is to make sure that people:
   - Can find what they’re looking for
   - Know where to start
   - Know what to do next

5. Capturing big, honkin’ ideas in 25 characters or less

   A campaign message will be expressed differently as a TV spot than it will as a tweet. I’m here to translate the message so that it makes sense for each channel. 

6. Knowing the difference between everyday and every day

   Spelling and grammar are important for readability — and for credibility, too. I can help you develop a consistent writing style and look out for things like punctuation, word choice, readability and flow.