MidFirst Bank
“Happy” Campaign
2019 Phoenix ADDY - Bronze
The challenge with bank ads is to do something interesting, despite big, honkin’ interest rates and long legal disclaimers. What’s the benefit of a home equity line of credit, anyway? You could say it’s the freedom to do more of what you want. What a happy thought.
Posters
CD: Tom Ortega
AD: Paul Svancara
CW: Liz Rogers
Digital Banner Ads
DD: Aaron Smitthipong
AD: Paul Svancara
IXD: Andrew Enzweiler
CW: Liz Rogers
